Brand Marketing Manager


Brand Marketing Manager

Recycling Open to public competition

Our Bord na Mona Recycling Business Unit currently has a need for a
Brand Marketing Manager on a permanent basis. This role will be based in
Newbridge (hybrid) and will report to the Commercial Strategy Manager. The
successful candidate will be responsible for establishing and implementing our
Digital strategy to capitalise on market opportunities and generate demand. You
will lead the delivery, planning and developments of marketing activities.
Working with internal and external resources, this individual will deliver multi-channel
marketing programs that build brand awareness, provide a steady flow of sales
leads, ensure return on marketing investments and improve customer experience.

Role Specifics:

Job Title: Brand Marketing Manager

Business Unit: Recycling

Reporting to: Commercial Strategy Manager

Location: Newbridge

Duration: CID

HR Contact: Carol Young

Apply on or before: 30th December 2022

Eligibility: Open to public

The Role:

The main duties and responsibilities of the role will include the following:

  • Plans
    and executes all website, SEO/SEM, database marketing, email, social
    media, and display advertising campaigns. Collaborates with internal teams
    to create landing pages along with relevant and interesting content to
    optimise customer experience.
  • Designs,
    builds, and maintains our social media presence across relevant content
  • Measures
    and reports performance of all digital marketing campaigns and assesses
    against goals (ROI and KPIs).
  • Identifies
    trends and insights and optimises spend and performance based on the
  • Brainstorms
    new and creative growth strategies through digital marketing in
    collaboration with wider brand team. 
  • Utilizes
    strong analytical ability to evaluate end-to-end customer experience
    across multiple channels and customer touch points. Create customer
    journey maps. 
  • Identifies
    critical conversion points and drop off points and optimises user funnels.
  • Evaluates
    emerging technologies and is adept in the latest
    software and digital approaches
  • Reviews
    ongoing changes to the market, consumer trends and the activities of
    competitors, suggesting optimisations to the digital strategy and marketing
    plans as necessary.
  • Reviews
    brand message and ensures consistency across advertising campaigns. 
  • Supports
    the achievement of business core KPI’s.
  • Ensures
    adherence to all health and safety policies and procedures, promote a
    positive health and safety culture.

The Person:

The ideal candidate will possess the following qualification, skills, knowledge, and attributes.

  •          Degree in marketing or a related field.
  •         Proven working experience in digital marketing and branding
  •         3+ Years’ Experience in the digital marketing field with experience of
    creating and executing marketing strategies that support business objectives
    and generate sales
  •          Proven experience of creating customer journey
  •          Proven experience of writing up persuasive content for websites
    including blogs
  •         Knowledge or CRM and customer segmentation
  •         Possess strong analytical and problem-solving ability with knowledge of business
    intelligence (BI) systems
  •          Experience of evaluating and managing sponsorships as well as managing
  •         Excellent writing, editing, communication and presentation skills in the
    English language (verbal and written)
  •          Strong stakeholder management skills
  •          Proficient IT Skills with good knowledge of Microsoft Packages
  •         Experience in designing, developing and building websites and apps is a
    distinct advantage
  •         Must be flexible to work across different work sections within the
    business required.
  •          Proficiency in the English language is a requirement alongside
    eligibility to work in Ireland.

If you wish to be considered simply click “Apply” on the Job Advert

Bord na Móna is an equal opportunities employer.